After graduating with a Media and Communication degree in 2015, Lateefah worked for free for many years before securing her first paid commissioned piece at Black Ballad in 2016. Since then, she has been commissioned to write features, opinion pieces and interviews for various international news platforms and magazines. Bylines include: STYLIST, The Independent, Metro UK, iNews, Cosmopolitan, Refinery29, HuffPost, Bustle, Gal-dem, The Face, Business Insider, Hackney Gazette and The Voice Newspaper. Lateefah also took part in the 2021 SPA Journalism mentorship programme, where she mentored an aspiring student journalist for three months.
Lateefah started her career in PR as an intern at Frank PR. She then worked her way through the industry until she secured her first official role as Media officer at Britain's leading HIV and sexual health charity, Terrence Higgins Trust. Her standout pieces of press coverage include:
Is stigma stopping Black African women from taking HIV tests? - Cosmopolitan
The Sista Collective podcast: HIV and Sexual Health episode - BBC Radio 5 Live
National HIV Testing Week (News segment) - Channel 5 News
Lateefah has completed a PR Foundation course - accredited by the Chartered Institute of Public Relations (CIPR). She was also selected to be a part of the BME PR PROS mentoring scheme (read the full mentee interview here). From April 2021, Lateefah started a new role as a Press officer at Internews, a nonprofit global organisation. As of October 2021, she also started working as a part-time communications associate for a marketing communications agency, Coldr.
In March 2021 Lateefah launched Career Girl Collective, a platform that aims to empower and educate women writers.
Here are some things Lateefah can do for you:
Write articles for your magazine or brands editorial platform
Offer consultation sessions for brands/agencies who want to interact with Black British audiences.
Speak on panels about freelance journalism and navigating the PR sector (specifically non-profit communications)
Lateefah is a freelance journalist, PR professional and founder of Career Girl Collective.
ABBY LEWIS - MILLER , ACCOUNT DIRECTOR AT KINDRED:
'We worked with Lateefah on a consultation basis at Kindred as one of our clients was keen to go into more detail on media consumption habits of the Black British audience. Lateefah’s guidance was invaluable and it was clear she has many years of experience pinpointing not only publications which are receptive to this audience, but various journalists and influencers too. She helped shape our media strategy with crucial knowledge, as well as inspiring us to think more laterally when shaping campaigns for Black British people across the UK.'