My name is Lateefah and I'm a multi-hyphenate from London. I proudly wear multiple hats as a Stories manager, freelance journalist, and PR consultant. Throughout my career, I have consistently pursued various side gigs alongside my full-time job. With a myriad of interests fuelling my passion, my side hustles serve as gateways to explore them all.
After graduating with a Media and Communication degree in 2015, I decided I wanted to venture into the journalism industry as it had always been a dream of mine to be a journalist and eventually an author (which is something I'm still working towards - watch this space). I wrote articles and blogs for start up magazines, interning at London Collections: Menswear and London Fashion Week for various fashion arts magazines before securing my first paid commissioned piece at Black Ballad in 2016.
Whilst in my second year at University, I managed to network my way into an internship at Bauer Media. While striving for full-time journalism positions after graduation, I encountered a few setbacks and came to realise that pursuing journalism as a full-time career might not provide the financial stability I desired. So, I made a conscious choice to pursue freelance journalism on a part-time basis while simultaneously building a full-time career in public relations, an area that had sparked my interest during my time at University.
Over the past six years, I've managed to juggle a full-time job while pursuing my passion as a freelance journalist. It's been a wild ride, but I've had the incredible opportunity to write features, opinion pieces, and interviews for a range of international news platforms and magazines. My bylines include: STYLIST, POPSUGAR, Daily Dot, The Independent, Metro UK, iNews, Cosmopolitan, Refinery29, HuffPost, Bustle, Gal-dem, The Face, Business Insider, Hackney Gazette, and The Voice Newspaper.
In parallel, my career in public relations kicked off as an intern at Frank PR, which paved the way for subsequent roles and growth within the industry. I climbed the ladder, ultimately securing my first official position as a Media Officer at a national non-profit organisation. It was during this time that my passion for non-profit public relations flourished. Whilst working as a Press Officer, at global non-profit Internews, I secured my first part-time freelance pr gig with Coldr as a freelance communications associate, where I came up with and pitch earned media ideas to national and lifestyle titles for clients such as eBay UK and Pinterest. Today, I am proud to be part of Friends of the Earth as a Stories Manager, where I oversee the strategic management of captivating narratives.
I am deeply passionate about storytelling, journalism and public relations, and I am grateful for the diverse opportunities and experiences that have shaped my professional journey thus far. While I embrace being a multi-hyphenate, I prioritize my mental well-being above all else, ensuring that I never take on more than I can handle.