A strategic communications leader with a decade of experience, Lateefah Jean-Baptiste is an expert in media communications, public relations, and storytelling. With a background as a former journalist, she combines creativity, strategic insight, and a deep understanding of media dynamics to deliver impactful communication strategies.

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Passionate about amplifying diverse voices, Lateefah has worked across various sectors, including non-profits, public organisations, and corporate clients, helping organisations craft compelling narratives that resonate with their target audiences. Her expertise spans crisis communications, media relations, press releases, and strategic planning, all aimed at creating campaigns that foster engagement and drive change.

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Lateefah is committed to leveraging communication and more recently AI as a powerful tool for social good. She is driven by a belief that storytelling can bridge divides, challenge perceptions, and inspire action. At the heart of her work is a commitment to collaboration, creativity, and delivering exceptional results for clients in every sector.

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