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I'm Lateefah, a multi-hyphenate working in media industry.

By day, I work a 9-5 job in charity communications, where I've spent several years working at different charities, helping to raise awareness about various social and environmental causes through earned media. I also occasionally do some freelance pr consulting for various clients. 

By night - or whenever I have the time - I’m a freelance journalist.  My articles have been published in Stylist, Metro UK, Refinery29, Cosmopolitan, POPSUGAR, DailyDot and Business Insider. 

how did i get here:

After graduating with a Media and Communication degree in 2015, I decided to venture into the journalism industry, as it had always been a dream of mine to be a journalist and eventually an author (which is something I'm still working towards now). While in my second year at university, I managed to network my way into an internship at Bauer Media. 

I wrote articles and blogs for startup magazines and interned at London Collections: Menswear and London Fashion Week for various fashion arts magazines before securing my first paid commissioned piece at Black Ballad in 2016. However, while striving for full-time journalism positions after graduation, I encountered a few setbacks and came to realise that pursuing journalism as a full-time career might not provide the financial stability I desired. So, I made a conscious choice to pursue freelance journalism on a part-time basis while simultaneously building a full-time career in public relations, an area that had sparked my interest during my time at university.

Charity Communications 

My career in public relations kicked off as an intern at Frank PR. I then worked at a media database company before securing my first official position as a Media Officer at a national non-profit organisation, Terrence Higgins Trust. It was during this time that my passion for non-profit public relations flourished. I then went on to work at Internews, Friends of the Earth, and now Black Equity Organisation.

Freelance Journalism

Over the past six years, I've managed to juggle a full-time job while pursuing my passion as a freelance journalist and PR consultant. It's been a wild ride, but I've had the incredible opportunity to write features, opinion pieces, and interviews for a range of international news platforms and magazines. My bylines include: STYLIST, POPSUGAR, The Independent, Metro UK, Cosmopolitan, Refinery29 and Business Insider

Freelance PR Work

I landed my first part-time freelance PR gig with Coldr as a freelance communications associate, where I brainstormed and pitched earned media ideas to national and lifestyle publications for clients like eBay UK and Pinterest. In 2024, I also did a short contract at the charity GamCare as a freelance communications project lead. Additionally, I've worked independently with the creative agency Archetype and individual clients looking to use earned media to raise their profile.

9-5 CAREER HIghlights

jan 2023

Stories Manager

Friend of the Earth 

📝Created a Ethical Storytelling Guidelines document.
This 5000 word guide covered all the crucial considerations that non-profit professionals need to consider when engaging with storytellers and individuals with lived experiences.

🗣️Established a Stories Panel
Proposed and Managed a panel of different members across the organisation who helped to identify potential story leads.

🖥️ Developed an internal SharePoint page

Produced an internal hub for all staff to access everything related to storytelling.

april 2021- dec 2022

Press Officer

Internews

Earth Journalism Network media partnership for COP26

Led the organisation's first media partnership with the national newspaper, The Scotsman, ahead of the UN Climate Conference (COP26).

Find out more about the partnership here

june 2012-

april 2021

Media Officer 

Terrence Higgins Trust 

Produced a media strategy and content ideas for National HIV Testing Week, surpassing campaign objectives and media KPIs. Secured coverage in 25 media outlets, including broadcast and radio platforms, exceeding the initial target of 10.

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