FREELANCE PORTFOLIO
THE NATIONAL GAMBLING SUPPORT NETWORK (NGSN) campaign
CLIENT ↓
GamCare, the leading UK charity providing of information, advice and support for anyone affected by gambling harms.
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ROLE ↓
Freelance Communications Project Lead
March - May 2024
I was the communications lead on the anniversary campaign to mark one year since the National gambling support network (NGSN). This involved working with the internal communications team, external stakeholders GambleAware.
As well as collaborating with broadcast PR agencies to coordinate the logistics and develop communications materials for media interviews, including arranging impactful interviews with individuals with lived experiences of gambling harms.
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RESULTS ↓ ​
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Secured media coverage in all 10 major gambling trade publications.
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Worked with Broadcast revolution to secure 24 items of coverage across TV and radio with an overall reach of 6.6 million, including ITV Nottingham, BBC Bristol, Capital FM,
black girl fest x eBay uk partnership - campaign launch
CLIENT ↓
Coldr, multi-award winning PR and marketing agency.
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ROLE ↓
Freelance Communications Associate
I was approached by the Coldr team to collaborate on the launch of the Black Girl Fest partnership with eBay UK. My role included managing the RSVP list, distributing press releases and invitations, and assisting with setup for the event. I also contributed to their press materials and provided earned media ideas for Pinterest's Black A to Z event.
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RESULTS ↓
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Secured a digital cover feature in Vogue Business.
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Curated the RSVP list to ensure key journalist contacts were in attendance.
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Assisted in the successful launch of the campaign.
CLIENT ↓
TJ Atkinson - property and money mentor
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TJ reached out to me via Instagram, seeking help to gain earned media coverage and amplify his platform as a property influencer, as well as his non-profit with his nieces, We are Tolani who host random cash giveaways.
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RESULTS ↓
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Secured TJ an interview that was published in The Voice Newspaper, Britain's first and only black newspaper.
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Edited the opinion article for TJ that was published in Metro UK.
