FREELANCE
PR WORK
Last year, I signed a temporary part-time contract with Coldr agency. I work with the team on specific client briefs.
Client: Ebay UK
During Summer 2022, eBay UK partnered with Black Girl Fest to launch the 'Black in Bloom' programme. The programme's mission is to empower and educate black women entrepreneurs.
My responsibilities:
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Curating media lists
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Sending out invites
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Offering support at the event
Result: As a result of my relationship with the journalist, I was able to secure a full digital spread in Vogue Business.
Client: Kindred
A previous manager I worked with put me in contact with Abby from Kindred agency. Abby asked me to host an hour consultation with her and her team on media consumption habits of Black British audiences for upcoming client campaigns.
'We worked with Lateefah on a consultation basis at Kindred as one of our clients was keen to go into more detail on media consumption habits of the Black British audience. Lateefah’s guidance was invaluable and it was clear she has many years of experience pinpointing not only publications which are receptive to this audience, but various journalists and influencers too. She helped shape our media strategy with crucial knowledge, as well as inspiring us to think more laterally when shaping campaigns for Black British people across the UK.'