Services
[My services are flexible and can be tailored to your needs.
If you’d like to combine elements of the above or discuss a bespoke package,
please get in touch.]
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PR CAMPAIGN MANAGEMENT
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I lead end-to-end PR campaigns that help mission-driven organisations cut through the noise, shape public narratives, and reach the audiences that matter most. From early planning through to media coverage and post-campaign impact, I manage every stage of the communications process — ensuring your campaign is not only visible, but strategically aligned to your goals, reputation, and long-term influence.
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What's included:
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✓ Campaign strategy & planning: Developing clear objectives, audience targeting, messaging frameworks and media angles to ensure communications activity supports wider organisational goals.
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✓ Narrative development: Translating complex issues, research, or policy into compelling stories that resonate with journalists, stakeholders and the public.
✓ Media strategy & outreach: Building tailored media lists, pitching to national, trade and broadcast outlets, and securing high-quality coverage that elevates your profile.
✓ Spokesperson positioning: Preparing senior leaders for interviews, shaping key messages, and identifying thought leadership opportunities that strengthen credibility.
✓ Content & press materials: Drafting press releases, media briefings, opinion pieces, Q&As, and supporting assets to ensure consistent, strong messaging across channels.
✓ Monitoring & impact reporting: Tracking coverage, analysing outcomes, and providing insight into reach, sentiment and strategic impact.
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ADDITIONAL COMMS PACKAGE
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Flexible, reliable communications support when you need an extra pair of hands.
This package is designed for charities and social impact organisations that need short-term, hands-on communications support to deliver the outputs agreed within a project, partnership, or grant — especially when deadlines are fixed, and internal capacity is limited.
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This package is ideal if:
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You have a report, research project or stakeholder initiative that now needs to be communicated clearly and effectively.
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If you require interim support to manage press enquiries and maintain day-to-day communications activity during maternity leave or a recruitment period, I can step in to ensure continuity and stability.​
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What’s included:
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✓ Comms Strategy Support: Tailored guidance on how to position and share your report, research or project outputs across your key audiences.
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✓ Press Enquiries Management: Managing press enquiry inboxes, liaising directly with journalists, and ensuring they receive accurate, timely information and materials to support coverage.
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✓ Content Creation: Support producing essential materials such as website copy, press release, stakeholder updates, newsletters, blogs, social copy or briefing notes.
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PRESS RELEASE PACKAGE
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For charities and social impact organisations with a timely announcement or campaign moment. This service is ideal if:
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You have a newsworthy announcement, but don’t require ongoing PR support.
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You’re preparing for an awareness week, report launch, or time-sensitive opportunity.
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What’s included:
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✓ ​Strategy & Story Refinement: A strategic session to shape your announcement into a compelling, journalist-ready media angle that speaks clearly to your mission and impact.
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✓ Press Release Drafting: A tailored, professionally written press release crafted with journalistic insight, including one round of revisions.
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✓ Targeted Media Outreach: First-wave pitching to carefully selected journalists or outlets aligned with your cause, issue area, and campaign goals + follow-ups.
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✓ Media Response Management: Initial journalist interest and replies are managed on your behalf, with clear handover when interviews or follow-up are required.
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LIVED EXPERINCE COPYWRITING
This package is designed for charities and social impact organisations that need powerful, well-written content drawn from case studies, interviews or lived-experience stories with dignity, consent, safeguarding and trauma-informed principles throughout.
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What’s included:
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✓ Conducting Interviews: (virtual or phone) with individuals, beneficiaries or project participants.
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✓ Transcription & Story Development: Full transcription of each interview and development of clear, accurate, sensitive narratives. Turn them into stories that can be pitched to media outlets.
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✓ Blog Writing: Turning stories into blog posts with SEO best practices.
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✓ Social Media Copy: Short-form contentbased on the case studies for use across your social channels.